Consumer ethnocentrism,product necessity and quality perceptions of Russian consumers

Retail buyers in Russia have indicated that some customers have expressed a desire to purchase domestically produced products over imports. Consumer ethnocentrism has been proposed as a measure to provide retail buyers with the information necessary to market to these consumers. The purpose of this research is to determine if perceived product quality of products differs based on country of origin, product necessity and consumer ethnocentric tendency. A repeated measures ANOVA test indicates that perceived quality differs by necessity, by product, by country. A consumer ethnocentrism effect on the overall model, however, was not significant. We conclude that Russian consumers do perceive differences in product quality based on country of origin and product necessity, but that consumer ethnocentrism does not have an effect on perceived product quality.     

Consumer information on Distributor and Manufacturer Brands of food

Consumer information affirms that distributor brands of food are less expensive than corresponding manufacturer brands¹ and that these brands are equal in quality [2, p. 8]. The price difference between these two types of brands thus represents a real gain to the consumer purchasing distributor brands rather than just a case of paying less for lower quality products. Furthermore, one source has estimated that ten per cent of the grocery bill can be saved through purchasing distributor brands [6]. The credibility of this information is open to question however, as few statements concerning the price and quality of these types of brands have been carefully documented in Canada. In the light of the limited empirical support and the substantial consumer benefit involved, the purpose of this study is to test the reported relation between the price and quality of distributor and manufacturer brands. Establishing a working definition for quality is a key problem encountered in price-quality analysis. Food quality is multidimensional and its various dimensions may be classified into two broad categories: subjective or sensory attributes such as taste, aroma, appearance; and objective attributes located below the threshold of perception such as nutrients and freedom from harmful micro-organisms. Because the sensory attributes are more amenable to measurement by non-food scientists and to variation in hidden attributes being controlled by law, this paper focuses on sensory quality. The quality and preference concepts overlap to some extent, as the subjective attributes of food are common to both quality and preference. To ensure that “sensory quality” is well distinguished from overall quality, “sensory quality” is referred to as “sensory preference”. Having gone some distance towards establishing an operational definition of quality, the principal objectives are: Summary The findings, though tentative and focused on the sensory component of quality, can scarcely be regarded as providing empirical support for the price-quality information referred to earlier. Distributor brands were notably less expensive for three-quarters of the products surveyed. As well, the manufacturer brand was rated significantly higher than at least one distributor brand for four of the ten products subject to sensory evaluation. The results therefore suggest that there is a very general tendency for distributor brands to be priced lower than manufacturer brands and to be of equivalent quality.     

Perceptual difference of dependence and its impact on conflict in marketing channels in China: An empirical study with two-sided data

Although many firms have adopted the relational exchange or relationship marketing philosophy for developing long-term inter-firm relationships in marketing channels, the issues pertaining to channel conflict still deserve further investigation. The purpose of this paper is to examine the possible impact of perceptual difference of dependence between members in channel dyads on perceived channel conflict. By analyzing paired data collected from both sides of supplier-retailer dyads in China, we test two hypotheses about perceptual difference of dependence and its impact on conflict. We found that there was considerable perceptual difference of dependence between both sides of the dyads, and that the perceptual difference of dependence asymmetry between the two was positively associated with channel conflict perceived by the supplier side. Both researchers and practitioners should be aware of such differences when confronted with channel conflict issues, especially in international channel settings.     

The hidden cost of wildfires: Economic valuation of health effects of wildfire smoke exposure in Southern California

There is a growing concern that human health impacts from exposure to wildfire smoke are ignored in estimates of monetized damages from wildfires. Current research highlights the need for better data collection and analysis of these impacts. Using unique primary data, this paper quantifies the economic cost of health effects from the largest wildfire in Los Angeles County's modern history. A cost of illness estimate is $9.50 per exposed person per day. However, theory and empirical research consistently find that this measure largely underestimates the true economic cost of health effects from exposure to a pollutant in that it ignores the cost of defensive actions taken as well as disutility. For the first time, the defensive behavior method is applied to calculate the willingness to pay for a reduction in one wildfire smoke induced symptom day, which is estimated to be $84.42 per exposed person per day.     

Risk and the public service manager

The Department of Social Security's discussion document on equalizing state pension age is examined and put in context. The authors conclude that it takes too narrow a view of the equality issue, and argue for a more radical reappraisal of state pension provision for the 21st century.     

Globalization and the Corporations: The Case of the California Fortune 500

This article argues that there is a genuine process of globalization taking place among the Fortune Global 500 corporations domiciled in California. Globalization is assessed in terms of four criteria: (1) foreign direct investment; (2) benchmarking and world best practice; (3) global corporate citizenship; and (4) global vision. The study is based on interviews in ten of the fifteen Global 500 corporations in California, plus one private corporation with comparable revenues. The interviews focused on the uses and meanings of globalization in corporate vocabularies and practices, and the salience of these four criteria. The interview findings and company, business press and scholarly publications provide substantial support for the thesis that a genuine process of globalization is taking place, even if it is more advanced in some corporations than others, and that this globalization has important effects on local and regional economies. Cet article maintient qu'un processus réel de globalisation est en train de prendre place parmi les 500 compagnies globales Fortuneétablies en Californie. La globalisation est évaluée par quatre critères: (1) l'investis-sement étranger direct; (2) les points de repère et la meilleure pratique dans le monde; (3) la citoyenneté corporative globale; et (4) une vision globale. Cette étude est basée sur des entrevues conduites dans dix des quinze compagnies globales 500 en Californie et dans une compagnie privée ayant des revenus comparables. Les entrevues portaient sur l'utilisation et la signification de la globalisation dans le vocabulaire et les pratiques des compagnies et sur l'importance de ces quatre critères. Les résultats de ces entrevues, la presse commerciale et les publications académiques apportent un soutien considérable à la thèse qu'un processus réel de globalisation est en train de se produire – bien qu'il soit plus avancé dans certaines compagnies – et que cette globalisation a des effets important sur les économies locales et régionales.     

Setting multinational industrial marketing strategies

Nations of the world are striking out, from various starting points, along a variety of new development paths, reflecting a widespread repudiation of the conventional economic model of development based on a common, predetermined roadway to progress. Marketers who are bound by tradition may perceive the alternative development approaches as threats to standardized marketing strategies. Innovative marketers will view them as important keys to expanded market opportunities throughout the world.